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Archive for February 2013

Business Lesson Confirmed At Local Eatery

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No Coke, Pepsi

No Coke, Pepsi

I was eating a restaurant recently and was served a ton of food, as was my wife.  This is a fairly common practice in the dining industry.  I am sure you can name a few restaurants that are known for their large portion sizes with diners carrying out Styrofoam encased leftovers.  As my wife and I had lunch the next day on the ample leftovers, we were discussing our dining experience. During the discussion, it occurred to me that the restaurant was using a good sales tactic. Serving large portions (at the commensurate large price) is using one of the tactics I wrote about in my blog Ways To Increase Sales In 2010.

In that blog I spoke of 4 ways to increase sales.  For review I have listed them below:

1)      Increase frequency of the transactions

2)      Increase the number of the transactions

3)      Increase the value of each transaction

4)      Increase the price of the transactions

In a subtle way the restaurant has increased the value of the transaction.  Whether you realize it or not; when you go to the restaurant that has large portions sizes along with a higher price they are not just selling you dinner, they are selling you tomorrow’s lunch too.  They magically combined two transactions into one and you are actually happy about it.   How many times do you glowingly tell a friend about the place by saying; “they really feed you at…”? 

The next time you go to your favorite place with the large portions, remember that a real life business lesson is playing out before your very eyes.  The trick is to use one of the 4 ways to increase sales in your business.  Think about it over dinner and get and get back to me.  Perhaps you can mull it over at dinner at the place with the gigantic portions.

Have a great week determining your sales strategy for 2013.

Written by pacelinebiz

February 25, 2013 at 8:15 am

In Defense Of Bacon

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Where's The Bacon?

Where’s The Bacon?

Bacon seems to be enjoying a surge in popularity despite the recent increase in over-reaching dietary laws like the banning of sugary soft drinks over 16 ounces in New York City. I wonder if you are able to buy draft beer in a glass over 16 ounces?  If so, that will probably be next on the banned list. Why would they stop at sugary soft drinks?  Why not ban king size candy bars?  I have an idea; why not ban containers that are larger than 16 ounces and stop the problem at the source? 

So, in honor of that insanity I offer a short list of things that taste better with bacon.

Hamburgers
Salad
Peanut butter sandwich 
3 Egg omelet 
A 12 ounce Steak with a sunny side up egg
A cheese pizza
Grilled cheese sandwich 
Any subway sub
Baked potato
Cheese fries
Cream of anything soup
Chocolate, yes chocolate covered bacon exists
A 17 ounce sugary soft drink. Especially enjoyable when consumed inside the city limits of New York

Have a great week.

Written by pacelinebiz

February 18, 2013 at 8:08 am

If You Are On An Island, You Need A Wilson

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I'm listening

I’m listening

Before I delve into today’s topic, I am going to tell you the story behind the story. On January 12th I went on a bike ride since it warmed up to 74 degrees. On my bike ride I turned into the parking lot of a church that is very large and a great place to add-on a few miles to my ride while avoiding traffic.  On the ride that day as I was about halfway into the first lap when I looked ahead and saw Wilson and it stunned me. For those of you who do not know who Wilson is, and I assume that is small number, it was Tom Hanks’ friend and sounding board while he was stuck alone on an island in the movie Cast Away.

Why was “Wilson’s” appearance; from seemingly nowhere, so stunning to me?  I have business associate and friend that acts as my “Wilson” and I serve as his “Wilson”. What do I mean by that?  Well, as a solo entrepreneur many times you can feel as if you are on an island.  About a year ago I began meeting with him on a regular basis for coffee and to discuss ideas and happenings in our businesses.  It was not my idea but; have found it to be a very valuable pursuit.   I have given advice and received advice during our meetings and always find it helpful even if it is blowing off steam to someone who can relate to my frustrations.  The nice thing about this is I can vent to someone else rather than my wife and she appreciates that.  My “Wilson” is a good fit for me as he has a similar type of consulting business which is complimentary but not competing. 

I have been in groups in the past and currently am in a group that acts my informal board of directors but having someone to confide in that is in a similar business who understands exactly what issues you face is invaluable.  If you are in business by yourself, you should consider having a “Wilson” to keep you from going crazy on that lonely Island you live on.

Have great week.

Written by pacelinebiz

February 11, 2013 at 8:18 am

Roman Numerals And The Super Bowl

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Time Is Running Out On Ye

Time Is Running Out On Ye

As I write this on January 14, 2013; the NFL is just under 3 weeks from crowning its champion.  This year it is Super Bowl XLVII.  In case you do not know your Roman Numerals that is 47.   I wonder do they still spend a day or two in third grade to go over this concept from thousands of years ago, if so, why?  I wonder when I was watching Super Bowl VI if it was necessary then for me to know Roman Numerals?  If it is still taught today, maybe it should be taught in history class instead of math class. 

Super Bowl VI was played on January 16th 1972 at Tulane Stadium and pitted the Dallas Cowboys against the upstart Miami Dolphins.  I call them the upstart Dolphins because they were an expansion team from the mid 1960’s and went on to have a perfect season by winning all seventeen of their games the following year.  Dallas won Super Bowl VI by XXI points, XXIV to III.   OK, I admit I am just being a little annoying but I think I proved my point.

I wonder if it is time to stop the Roman Numeral era as it relates to the NFL? Perhaps they will call it quits at L?  I really can’t think of much usage for Roman Numerals other than time pieces and Led Zeppelin albums and I am pretty sure there won’t be any more of those released soon.

Have a great week.  It should be; since it will be another year before you have to give much thought to Roman Numerals.

Written by pacelinebiz

February 4, 2013 at 8:11 am