The Biz of Pacelinebiz

Turning things on end to achieve results!

Adding Video To Your Website

with one comment

Lights, Camera, Action!

last June I wrote about social media for businesses and you can read it by clicking here.  I want to briefly speak about one more thing that the small business owner needs to embrace; the use of video for your website.  Today’s topic came from a conversation I recently had with David Clarke with Simply Effective Videos.  He is a friend of mine who is in the business of making videos for the web and other traditional media.     It has become a very effective way to “touch” your customers or potential customers around the clock.  By using video, a person will stay on your website longer and be more apt to do business with you. By creating a welcoming video you can begin building rapport with a potential customer before meeting them in person.

If you do not have video on your website you need to consider adding it.  You can get started for as little as a $300 investment in a digital camera and tripod.  It is also highly recommended to utilize a professional video editor because the last thing you want to do is have a bad video that sends a powerful and lasting NEGATIVE image about your business.  I am contemplating taking this advice so that I can have my commercial running on my website on demand at any time.

How many times have you watched a YouTube video on how to repair,cook or replace something?  I have and if you are a business that has a product line, what better way to demonstrate your best-selling goods than a nice video which shows the benefits of owning your product.  Even a service provider like me can benefit from video.  If a picture is worth a thousand words, a video is worth a million.

Stay tuned as I will keep you posted on my progress towards putting video on my website.  If you are not doing video, you are falling behind a competitor who is doing it.  It is more critical than ever especially when even a small business can compete globally as technology makes it more feasible.  If you are interested in a video for your website I would recommend David’s company.  Click here to see one of his videos.

Have a great week mulling over videos for your website.

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Written by pacelinebiz

March 5, 2012 at 10:20 am

One Response

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  1. Absolutely. I am a video producer and editor. Videos do enhance a website, they can assist in visually explaining a process that a business may provide, introduce the owners and staff to a website visitor and so much more. I do agree that if you are trying to save money and videotape the project yourself you should have it professionally edited. I have a list of do’s for those attempting to videotape it themselves. Little tricks that will aide you in a successful recording.

    Video lady
    at WingersMedia.com

    Wingers Media

    March 8, 2012 at 1:16 pm


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