The Biz of Pacelinebiz

Turning things on end to achieve results!

Is it time to fire a customer?

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You're fired!

Two weeks ago I wrote about customer service in Back to the basics.  This week I want to write about weeding out bad customers. In this weak economy it may seem odd to suggest getting rid of customers but you need to know what those sales are costing you. What is your margin on your worst client? Are you even making money with them? If not, you can add to the bottom line by subtracting them from your customer list. Below are few warning signs of a bad client:

  • Higher than usual complaints about your product or service
  • Slow payments
  • Increasing focus on price
  • Numerous requests for special handling
  • Unreasonable demands
  • Unethical behavior

If you can immediately identify your bad customer or you have a customer that fits many of the above traits, it might be time to fire your bad customer to devote time on a more profitable relationship.

What would you do if you could stop serving that customer and not lose one dollar on the bottom line?  What would you do – daydream, go home early, work on getting more from existing “good” customers, find new customers? Perhaps now is the time for Turning Things On End To Achieve Results!

Good luck this week taking an honest look at your bad customers.

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Written by pacelinebiz

January 31, 2011 at 10:39 am

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