Having Imaginary Friends Is Good For Business
I recently read an article in Forbes Magazine that focused on our education system and its lack of teaching or fostering innovative thinking. It suggested we are focusing on knowledge but knowledge is not what is needed.
In the article, Harvard Innovation Education Fellow Tony Wagner states; “Today knowledge is ubiquitous, constantly changing, growing exponentially… Today knowledge is free. It’s like air, it’s like water. It’s become a commodity… There’s no competitive advantage today in knowing more than the person next to you. The world doesn’t care what you know. What the world cares about is what you can do with what you know.” Read the entire article by clicking here.
I believe that we need to allow children to play by using their imaginations at least a little bit every day. By doing so, it exercises the imagination “muscle” and that is where the seeds of innovation germinate. I had an imaginary friend when I was growing up and maybe I need to thank him for helping me be creative enough to find unique solutions to problems that businesses face.
I am not going to offer an opinion on our education system today but the article reinforced my thinking about a common theme recently in my business blogs. Turning Things On End To Achieve Results! We need to be different and we need to be able to stand out in the crowd from the rest of our competition. Some of you have heard the business adage; “If we do what everyone else is doing we are in a low margin business.” Who wants that? People will pay for different as long as your version of different is better in some way. Take some time to read or re-read the following blogs from the past two months and start innovating your business to higher profitability. Click on the links below:
Have a great week transforming your business while playing in the sand box with your imaginary friend.